This is a story of a UI, for a product never made before, requiring a thinking process never thought of before. Discover how Talkd created an engaging UI for a DNA-based fitness app.
The Client: First-of-their-kind fitness portal
There’s nothing more personal than a DNA. Our client had developed a groundbreaking DNA test that would change the way one thinks about fitness and nutrition forever. Unlike generic fitness apps that provide tips and tricks, the client’s product creates a health regime that is best suited to your body structure. We were tasked with creating the beta version of this app.
The Challenge of being first-of-its-kind
The client had a product that was truly first-of-its-kind. No other brand ever used DNA tests as a parameter for fitness. This was the toughest challenge as we began. With no other benchmarks for competitive study, design, or concept, we had to craft everything from scratch.
The Process
We had to form our own data points, conduct analyses, understand the product, and test possibilities. Through constant design thinking, prototyping, and evaluation, we kept challenging ourselves to create an interface that was simple, functional, and something that would click with the user.
The Solution
The concluding product of our process was a comprehensive UI, complete with flawless screens, inspiring designs, and smooth functionality. Quoting Steve Jobs, we had a design that didn’t just feel right but also worked right.
The Impact
The product has received acclaim wide and far for its unique offering. What makes us feel proud, is the fact that the beta version we built was praised by many for its simplicity and easy flow. The app is performing successfully and is being actively used by celebrities and sportspersons alike.
For us to be a part of something truly disruptive as this app was a superb experience. While delivering this project, TALKD itself underwent a phenomenal transformation in terms of ideas, thought processes, and creativity. We could deliver an experience and an unforgettable one at that.
Frequently Asked Questions
What is UI design?
UI (User Interface) design focuses on creating visually appealing and intuitive interfaces that enhance user interaction with digital products.
Why is UI design important?
Good UI design improves user experience by making interfaces easy to navigate, increasing user satisfaction, and reducing frustration.
What are the key principles of effective UI design?
Key principles include consistency, simplicity, clarity, feedback, and accessibility.
How do UX and UI design differ?
UI design concentrates on the visual and interactive aspects of a product, while UX (User Experience) design focuses on the overall feel and usability of the product.
What tools are commonly used in UI design?
Popular UI design tools include Sketch, Adobe XD, Figma, and InVision.